Our Strategic
Tools Suite
4 diagnostic tools built to answer your most pressing brand questions.
No emails required. Just real strategic insight, in 60 seconds.
How PixelBranded. Prices Rebrands.
We structure rebrand work into three solutions, each tied to a different business stage and need.
The Brand Launchpad is for startups and rebrands that need a complete identity foundation. Logo, typography systems, brand guidelines, launch assets, and a high-converting website. Built for businesses that need to look established from day one.
Retail and Packaging Design is for CPG and product brands. DesignRush-nominated structural and graphic design, dieline production, unboxing experience, and full print management. Built for brands that compete on physical and digital shelves.
The Growth Partner Retainer is for scaling businesses that need ongoing creative and marketing infrastructure. SEO, paid acquisition, content production, and quarterly strategy alignment. Built for businesses that treat marketing as a war of attrition, not a one-time event.
Most rebrand projects start with The Brand Launchpad and expand into one or both of the other solutions as the business grows.
Our Strategic
Tools Suite
4 diagnostic tools built to answer your most pressing brand questions.
No email required. No sales pitch. Just numbers.
Rebrand Cost Estimator
Rebrand Cost Estimator.
Brand Health Scorecard
Brand Health
Scorecard.
Packaging Readiness Check
Packaging Design
Check.
Website Conversion Audit
Website Health
Check.
What goes into a Rebrand Cost.
A rebrand isn’t a single line item. It’s a stack of decisions, and each one moves the price up or down. The four biggest cost drivers are scope, production complexity, language requirements, and timeline.
Scope is the biggest variable. A logo refresh sits at one end of the spectrum. A full visual identity system, complete with brand strategy, typography, color systems, and brand guidelines, sits at the other. Most rebrands land somewhere in between, and that midpoint is where most agencies underquote and overdeliver, or worse, overquote and underdeliver.
Production complexity covers the deliverables that flow out of the identity. A website, a packaging system, marketing collateral, retail signage. Each adds real production time and real cost. A 5-page WordPress site is not the same investment as a 50-page Shopify store with custom checkout flows.
Language requirements matter, especially in Quebec. Bilingual EN/FR work adds roughly 25% to most projects because every asset needs to be designed twice, with attention to text expansion, cultural nuance, and provincial compliance. Multilingual projects (3+ languages) can add 40% or more.
Timeline is the variable most clients underestimate. A standard rebrand needs 8 to 12 weeks to do properly. Compressing that into 4 to 6 weeks adds a rush premium of around 30% because it requires reshuffled production schedules and parallel work streams.
Why Rebrand cost Vary so much?
A “rebrand” can mean wildly different things to different businesses. A solo founder refreshing their personal brand is not the same project as a national CPG brand repositioning across 200 SKUs. Both are rebrands. Neither costs the same.
The honest range across the Canadian market sits roughly between $4,000 and $80,000, with most projects landing in the $12,000 to $35,000 zone. Anything below that range usually means single-deliverable work (logo only) or junior-level production. Anything above usually means multi-channel rollouts with packaging, web, and ongoing marketing infrastructure.
What you’re really paying for is judgment. Production has gotten cheaper and faster every year. Strategic clarity, the ability to look at your business and translate it into a visual system that actually grows revenue, hasn’t.
Frequently Asked Questions.
How long does a rebrand take?
A full brand identity typically takes 6 to 12 weeks from kickoff to delivery. A standalone logo project takes 3 to 4 weeks. Larger projects involving packaging, web, and marketing infrastructure can run 12 to 20 weeks. We establish clear timelines before any project starts so you know exactly what to expect at each milestone.
What's actually included in a rebrand package?
It depends on scope, but a standard Brand Launchpad includes logo design and alternative marks, typography system, color palette, brand guidelines (the Brand Bible), business cards, letterhead, social media profile kits, and a mobile-responsive website foundation. Larger rebrands add packaging, retail collateral, and ongoing marketing infrastructure.
Do you work with bilingual or French-language brands?
Yes. We’re based in Montreal and work fluently in both English and French, including bilingual Quebec packaging compliance. Roughly half our projects involve EN/FR work. We design with text expansion and cultural nuance in mind from the start, not as an afterthought.
Can I rebrand in phases instead of all at once?
Absolutely, and we often recommend it. A common phasing is: identity and core assets in phase 1, website in phase 2, packaging or marketing infrastructure in phase 3. This spreads the investment over 6 to 12 months and lets each phase inform the next.
What's the difference between a logo refresh and a full rebrand?
A logo refresh updates your existing mark while preserving brand recognition. Costs run $2,000 to $5,000 and timelines are 3 to 4 weeks. A full rebrand rethinks your entire visual identity, often including positioning, typography, color, and applications. Costs run $12,000 and up, timelines run 8+ weeks. Most businesses think they need a refresh and actually need a rebrand. The estimator above will tell you which fits your situation.
Do I own the files when the project is done?
100%. Upon final payment, you receive all source files (AI, EPS, PNG, PDF) and full ownership of every asset we produce. No licensing fees, no hostage pricing, no surprise renewal costs. It’s your brand. You should own it.
How accurate is the estimator?
The estimator gives you a realistic range based on the scope you select, calibrated against 15+ years of actual project pricing. It’s accurate within roughly 15% for most projects. The final quote depends on a discovery call where we can ask the questions an estimator can’t, like timeline pressure, internal stakeholder dynamics, and how much existing brand equity needs to be preserved.
Ready to Talk About Your Project?
The estimator gives you a number. A 30-minute strategy call gives you a plan. We’ll walk through your goals, your timeline, and what a phased approach could look like. No pitch, no pressure, just a real conversation about your brand.